A Question about Ranked

"We'll be rolling out a soft ranked reset at the start of the 2014 season and not the beginning of the preseason. With so much change being introduced in the preseason, we wanted to provide a competitive environment for players to adjust. While ranked games won’t have a huge impact on ranked placement during the 2014 season, they’ll still affect your skill level and where you begin ranked placement from, so keep playing hard! The League system itself will go through some changes over the course of the preseason as well, expect to hear more on that front sooner rather than later"

http://na.leagueoflegends.com/en/news/game-updates/competitive/ranked-play-info-and-faq-preseason

I understand that for this season, there will be a soft reset as well. I find this part confusing :

"they’ll still affect your skill level and where you begin ranked placement from, so keep playing hard"

So we're resetted and then based on how we do in the placement matches determines where you begin?