Ashe's Hawkshot passive now grants her 10% of the enemy's current gold on champion kill/assist.
Nobody actually loses any gold; this isn't DotA. Instead, Ashe gains gold equal to 10% of the gold you were carrying when you died, in addition to the normal kill/assist bounty.
It'd be almost as if Ashe was actually using the resources of her defeated enemies, not just checking under the minions' couches for pocket change.