I don't know if it's been properly said yet, so thank you Riot for Runes Reforged
Runes have historically been one of the most embarrassingly grindy parts of the game. They punished new players for not being around long enough, and they indirectly broke the timeless f2p game rule of not letting people buy game power (even if you couldn't spend RP on them, they made it really hard to progress without spending rp on champions.
You've successfully eliminated one of the last truly difficult to rebut arguments about how greedy you are. You've made it easier for people to level, lowered the power curve as you level (by eliminating tiers of runes, and the slow unlock of rune and mastery slots, and the need to buy runes) and you've done it in a way that directly sacrifices your potential revenue in favor of making the game more fair for everyone.
Not only did you do that, but you're providing unique rewards for those who have historically spent a lot on runes. I know the rates aren't too impressive, and people are grumbling, but when most games make grindy content less grindy they tell those that did the grind to suck it up and appreciate that it makes the game better, and I think that's fully justified. You went a step further and sacrificed more of your potential revenue to make a good-faith effort to be nice those you knew you would never be able to fully satisfy, and I think that shows a genuine desire to make your playerbase happy.
Runes Reforged hasn't shipped yet, and yes, I am fully convinced it will destabilize the balance of the game for months. And yes, it's been a long time coming. I've been playing this game (poorly) since Season 2, and people have been asking for runes to be eliminated/cheapened/made free since before I joined, because it was honestly an antiquated, unfair system that really dragged down the game as a whole, and specifically the new player experience. But you finally fixed it!
So again, thank you so much for all the efforts you've made to improve he game for everyone. Not just the vets, not just the noobs, not just the pros or the high elo solo queue or the duo queues or the 5-man parties, not just the Lee Sin or the Yasuo or the Sejuani players, the Anivia or the Morgana players, the....the....sighs the Zed...players....Not just the tanks or the supports or even the adcs... that's one of the better aspects of your company and approach to this game. You may stumble and fumble and make mistakes, but your ultimate goal is to make a game that's playable and enjoyable for everyone, even baddies like me who just need to get good and stop whining about pubstomp champions. And I think that's beautiful.
Now make a single player/co-op campaign so I can teach people the game without thrusting them face-first into the horrors of low-level norms!