Honestly in response to the OP, It really doesn't. Other than jhin and swain and prob cass, maybe urgot there aren't really champions that it really 'fits' onto. Sure due to the scaling you may do a bit more dmg late game but its usually not much and doesn't make up for the lackluster early game it gives with most champs or the lost of utility the other keystones give.
The keystone needs a rework... BADLY. Too many things in this game that aren't strictly single target count as aoe so you're already gutted there, then you have the fact that it really only benefits if you're going REALLY heavy ap (bad ap scaling) or ad and usually those guys would be better off with thunderlords for the burst or some utility keystone like warlords or stormraiders. This is especially true in this meta where early game matters so much its even worse than it was a while ago.