There is a reason why LCS keeps picking Gnar with the frozen mallet, Cass, rumble and others who ABUSE rylais and not one single assassin who would normally COUNTER syndra/cass etc. And it's because they don't provide enough and rylai's just feeds into that. The item needs a nerf plain and simple and it's already going to get a nerf in some form whether to make it unattractive for most mages (having a CD per target, or go like frozen mallet, 30 or 40 AP and bump the HP). It's on Riot's high priority list and they've had many many discussions. Look to it being changed in preseason.
The mages who already can kite endlessly are those whose kits are designed for it and lose power in other ways to compensate. Just giving free endless kite ability via an item without giving anything up is not ok. Then you have lane bully cass and late game monster cass that just perma slows everyone and kills them because of the high AP it gives as well. You have mord that ults you and you are perma slowed for 15 seconds. Syndra spamming her balls. All these range mid laners that just keep perma slowing and that is NOT ok. Riot has already explained why perma slows are not ok and it is going to be removed. There is no reliance on it. The champions were fine without it before. They are just abusing it to make sure they get the kill instead of skillfully aiming their skill shots, making poor positioning decisions and getting away with it from rylais or in cass' case, no way to ever escape once she lands one spell.
Do you remember when they nerfed Nunu's ice ball slow duration, Janna's Zephyr???? The exact reason stated was slows shouldn't last an eternity and you shouldn't be perma slowed and be able to do something.