I have nothing to work towards
I have no goals. I have no reason to play the game.
Every since you took away the end of season borders ( the one that carries on towards the next year ) I see no motivation to want to hit higher ranks, if its just gonna be reset.
There is no end game to this game. Nothing of value to give meaning to a win. It's just "play for fun" which I do, but where is the progression system in the game.
I don't really care about end of season rewards. I literally just hit gold and stay there until the end of the season.
And it's cool that your adding eternals, but if they are gonna be For RP only. I cannot afford it. Even if its only 2$ a piece, I don't have the money to play the game. Thats why I play leauge, because it was free. If I am gonna have to spend money on a game, I would just buy and play Cyberpunk 2077.
My point is Riot. What value are you trying to add to league. Mastery 7, and Level doesn't really cut it. It only shows how long you have been playing, not what you have earned while playing.
I know there have always been rumors about appealing to the casual players of league. But honestly, if you wanna attract new players / casuals veterans/ or tryhards. All you need to do is add some sort of meaningful progression system.