His E has 625 range, which is ridiculously dangerous range to put yourself in. It pretty much eliminates access to an ability in his kit, to be able to use it you have to get way too close up to them. It's also the ability that enables his W to do relevant damage and his Q to stun. His stun is 2-part, so you have to use an ability before being able to even throw the slow moving skill shot that is easily dodged.
and he has high base damages to compensate
Is that before or after he burns down your entire team in pure damage?
A huge part of playing Brand is how you manage your combo. I remember back when I started league, I was playing Annie and asked my friends who is similar but requires more skill, brand was their suggestion.
The thing about Brand that you need to realize is that you're never limited to a E>Q>W combo ONLY. You can do that combo for the most damage, but it will not always be the best combo to use on an enemy. Sometimes you need to understand that certain champions simply out range you, so you use a different combo. My favorite combo against ranged opponents is the W>Q>E combo, which effectively allows you to get close enough to stun the target and apply the last hit of blaze for your passive.
If you start adding range to his E, it will do a few things which are all very bad.
It will make him very annoying to play against (more than he already is) because the range simply zones people for free. If you have a reliable way to hit E from a long distance, it means you can zone incredibly well from fear of landing your burst combo.
It makes his other combos irrelevant. If he has a combo that does both the most damage and is the most reliable, it makes every other use of his skills wrong.
He risks becoming overpowered, and then banned, and then Riot will end up nerfing something that wasn't bad to begin with.
Yeah that's the point, E is point-and-click and literally unmissable so there's no reason for it to be long-range. If you want to use it, take the risks.
