Can Urgot Get Some Love?

Before Conqueror came out, Urgot was in a decent spot. He had some bad matchups and fell off as the game went on, but he also had some pretty good strengths. Against harder lanes, he could play pretty safe against, which would put him behind and make him a lot less effective in the game, but he wasn't useless.

Now, with the likes of Renekton, Darius, Fiora, Aatrox, Wukong, Yasuo, Yorick, etc. running around with Conqueror, Urgot has a hard time farming safely because of his opponent's all-in potential. It's much easier to fall so far behind, it's borderline feeding. His main strength of lane dominance (which wasn't that strong to begin with) seems to be fading quickly.

Also, this wouldn't be as much of a problem if Urgot had a rune of his own he could really take advantage of. Grasp would be great on him, but he's ranged so it doesn't work well. Conqueror would also work well, but he's ranged. Comet is okay, but it's pretty easily avoided. Aftershock is okay, but it requires Urgot to be in dangerous melee range against Conqueror abusers. PTA only adds an average damage increase because of how his W works.

This is all leading to a state where Urgot doesn't have a really well defined strength anymore. He seems to be in the zone where he's losing some of his identity because he is so easily countered now by a multitude of champions, but unlike others, he doesn't have the option to really just sit back and farm because his scaling isn't great, either.

I don't think Urgot is a dumpster fire by any means. I just really think he could use some love by either giving his W a slight damage buff or making him interact with a rune really well. Either of those changes could really help him out right now.

TLDR: Urgot isn't in the worst spot, but Conqueror has made laning a lot harder. He could use a buff