Once upon a time, Ahri had to hit her Charm to do damage, and was heavily rewarded for doing so by being granted 20 percent damage amp on that target. It made her very satisfying to play as (And opened up windows of counterplay) and fulfilled her Kiss of Death fantasy. Unfortunately, since Season V, Riot has been moving her away from that fantasy and making her more of a mage through a series of changes. For example, they made it so her charm no longer stops dashes, removed the damage amp, and refused to make it so foxfire prioritized charmed targets. This part was especially frustrating because Ahri players had very little agency over the ability. In lane, half of the time one or two would hit minions. In teamfights, they would just go off to seemingly random enemy champions. Now they are returning the Kiss of Death fantasy and turning her back into what she should have been the entire time: An assassin. The foxfire changes are heavenly.