An Idea To Benefit Support Lulu
I just got an interesting idea for making support Lulu feel better and balanced without a total kit rework... We move the damage scaling on her on-hit passive from leveling up naturally to ranking up E. This way leveling up E makes Pix stronger in all ways, makes sense. This should hinder solo lane Lulu who wants to rank Q to farm and poke allowing us to buff Lulu's other base numbers so support feels better. That might not even be necessary if the combined effectiveness from having more damage with a good shield works for support Lulu. The drawback is this will leave Q feeling a little strange as a weak unranked skill if left alone... Similar to how I feel about Kennen's Q; it's a fun ability that can differentiate skill between players but it's just not effective to level up compared to the rest of the kit (outside aram)... But at least for Lulu E would be the best choice on support Lulu on SR.
However this actually makes Lulu very very easy to play to be honest if E were to become so versatile. That's the drawback...
Why would I come up with this? Because I believe when supports have different desirable skill paths it is interesting and rewarding to be able skillfully adapt to your situation, however in practice this results in low numerical output for Lulu early game who had to be nerfed for her presence in solo lanes. Support Lulu has to choose between damage and mitigation. She always has nice CC at least (and that's the threat if we make Lulu too well rounded, she'd have few weaknesses). For other supports they get everything they'd want in the first skill they max (Nami/Janna), or their poke is very reliable and what makes them competitive (Karma and to a lesser extent Sona). Sona is interesting because generally I'd want to be able to play aggressively and harass my foes however leveling heal is actually viable. But even if leveling poke, a rank 1 heal is much more effective than a temporary rank 1 shield. I think it's just because Sona is just a beast when laning numbers wise, her weakness is poor CC however.
I just think moving some of pix's on-hit damage to ranking up E would benefit support Lulu. Leveling Q some might still be useful if you want to shove lanes. Maybe this would enable us to buff support Lulu more without making solo Lulu stronger because solo lane Lulu is losing passive damage. But it might make ranking E the only way to play support Lulu and just might make her a good pick always.
So I would perhaps nerf the passive at higher levels by, hmm (just random numbers) 30%. But add an effect to E, "Increases Pix damage to target (or by allied target) by 20, 30, 40, 50, 60%"..... Have to be careful with the late game scaling on this, the point is to buff maxing E first. Not buff late game AP Lulu.
Personally I prefer playing her as an AP solo laner and I don't want to make her weaker in that regard. But I also have fun using her as a support but I just find her incredibly niche or passive in that role. I have more specialized support picks I'd use for winning.