Two things seriously bother me about Vlad's recent return to popularity.
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Stupid meta sheep who flock to whatever the pros play, with no idea how to properly utilize them or even why they're being played.
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He's popular again for the same reason as when he last made an appearance up in the professional scene: his bloody ult.
Riot, please, if you find yourself looking at Vladimir again, take a look at his ult and how it functions, rather than slashing the values on his basic skills as you did before. Maybe the AoE % damage amp is too difficult a mechanic to balance altogether, and warrants scrapping. A while ago Reav3 mentioned that he'd like the VGU team to tackle Vlad someday, but that was far into the future, maybe he needs a small Shyvana-level rework to Tides him over until that day comes?
If his ult is the reason that he's such a bipolar Champion depending on what level of the game you play, that's what needs to be looked at.
. What makes him hard are a few things:
means flying into the enemy team with a bigass star and immediately dying because you're a squishy mage with no ways of avoiding damage.
?

Welcome to the LCS hell club.
HIS IS HARD TO GET OFF