Law of diminishing return
If we apply it onto heal and shields where if a heal or shield is use consecutively on a champion it will lose effectiveness up to 70%. First heal/shield = 100% Second = 90% Third = 80% Fourth = 70%
This way it will allow supports to spread their utility around the whole team instead of being a heal/shield bot for the ADC. Raka/Janna should not be able to spam at over 100% effectiveness thanks to the thing you call 