So is Brand better off going "Tanky Liandries+Rylai" than going "full-blown burst mage AP"?
Looking at him as a burst mage Outside of his Q, his range puts him in reaming distance of all the champions better than him (a lot of champions), making a glass cannon AP build rather unnattractive His lack-luster AP ratios makes going full-blown AP not pay off nearly as well as it would in other champions
Looking at him as a tanky penetration mage... His bases aren't bad unlike his ratios His Passive inflicts % damage, which along with his bases and low ratios, encourages lots of penetration His Passive encourages you to space out your abilities, making the burst style rather conter-intuitive His range putting him within reaming distance makes building tanky a good idea
Overall, he appears to benefit a lot more from going tanky and wearing the enemy down than being a combo-heavy burst mage. Is there any reason to build Brand as a full-blown AP burst mage when he can instead go for Tanky-Liandries-Rylai's?
Ideally speaking, Brand's burst could work out if he catches exactly two enemies or an enemy next to a cannon minion and get them to stick close enough for maximum bounce. But that doesn't happen nearly often enough. On the other hand it's REALLY easy to jump on his ass, especially in mid lane. Making a tankier build more preferrable imo.