Will Unicorns of Love be Required to Change Their Name?
Maybe I'm just not a fan of silly names like UoL in a professional setting, but I'm wondering if Riot is. Unicorns of Love is an incredibly unprofessional name and is the type of name that most would stereotype eSports as. It's hard enough to gain credibility in this new industry and to gain fans that don't think it's something for little kids. When you have a team like "Unicorns of Love", it won't help public perception at all.
Imagine that you've finally convinced your friend to check out LCS. You're excited that he's going to watch because you know if you can get him to watch once, he'll be hooked. He turns it on and the first thing he sees on screen is "Unicorns of Love." You think he's sticking around to watch LCS? Heck no. He's Xing out and turning the TV back on. He probably thinks they're sponsored by My Little Pony and thinks that's typical of what he'd think a pro gamer team would be like.
Unicorns of Love leaves a bad mark on the entire LCS structure and turns any professional credibility gained into just another laughable joke that outsiders think is typical of pro graming. There's no reason to lose the credibility we've gained due to the immaturity of one group of players. And yes, I do believe the name Unicorns of Love is immature. It sounds like a name that middle schoolers would come up with.