"Oh boy Ekko lore, I'll finally find out how he's connected to the other champions....within the..."

Ooh, a mysterious villain, could this guy be an enemy in disguise? The madman who created the Noxian monster he fought in the video? The creator, perhaps, of other noxian monsters including Urgot?

maybe I'll finally find out if Ekko rolled with Vi and Jinx! Maybe we'll find out if Ekko has gained eternal youth from his invention, and the little kid with the glasses is Viktor?

Or maybe not. Maybe he's just some complete and utter random schmoe who is, ONCE AGAIN, totally unconnected to anyone or anything besides his artistic aesthetic tying him to wherever he's supposed to be from.

Grimy = Zaun, Evil = Noxus, Good = Demacia, Asian = Ionia, Steampunk = Piltover, Zombie = Shadow Isles, Icy = Freljord, Purple = Void. We get it. They're from places. That does not mean you are "creating a world" it just means you've sorted your unconnected one dimensional meaningless action figures into boxes.

The worst part is, Narrative is probably gonna clap their hands and say "Immersion achieved, now we don't have to do shit until the next champion release. Boy oh boy are we doing such a good job. Thanks again for the minor assist, Art Team".