So what did Jhin have to do with Garen, Sona, Vi, and Zed?
I honestly have no idea. Am I missing something here?
EDIT: Okay, so his lore hasn't come out yet. Thank god, I thought I was just going insane.
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By design, the promo is not 1 to 1 with his lore (like the jynx video). The thinking by promo team was limiting it to lore champs wouldnt be as interesting visually. BUT Jhin is aware of those champs and this is how he would like to "work"with them. (He has been planning some performances for years) That said, Jhin does have a very, very strong connection to Zed in lore and i think he is going to shine some light on post invasion Ionia.
A bunch of folks here have already discussed the merits of Jhin's art and how he would see these champions involved within it, so I won't talk about that. Instead, I'd like to postulate that the connections he has with Zed and Sona might go a bit deeper.
Zed of course being the murderer of Shen's father and a former apprentice of his strikes a nerve for Jhin, since it's implied Shen's father was the one who got Jhin incarcerated, and so he resents Zed not just for_ being_ an apprentice of but also taking his life before Jhin could have a shot.
For Sona I'm going to throw out some thought I've had recently. Sona didn't leave Ionia until her teenage years, and she would've been exceptionally proficient with the etwahl by then. Jhin's taunts imply he is disgusted by Sona's way of making art, as he doesn't see the beauty in using music to bring peace and happiness. This is potentially exacerbated by the fact we know her etwahl has a capacity to cause destruction. Perhaps Jhin has met Sona before, and thinks of her as a true artistic rival, one who is flawed in not only her body (being mute) but also in her artistic pursuits. If that's got a hint of truth to it the last time these two would've probably met would've been when Sona was a teenager, and it likely would've ended up being during the course of the Noxian invasion, if we assume Sona's in her mid to late twenties at the moment.
Just some things to think about. My head canon now is that Sona had a not to pleasant encounter or two with Jhin in her teen years and potentially even before that.
(THIS IS NOT A FACT) i think it as to do with the lore
was shot in the heart for the fact he loves 
but knows she is the only worthy fighter for him
was shot in the neck do the fact she tries to talk but she can do it with music but she wants to talk.
was shot in the back do to the fact she is a cop now but she use to be a evil but now she locks them up
he got shot in the head do to the shadow overtaking him from the good and evil in his mind
Although his lore isn't out yet, I'm willing to bet that they were purely symbolic and were just hype teasers.
Just going to say the same thing I and everyone else say every time a thread like this appears: we don't know yet. Riot hasn't released the full lore on Jhin yet and wont until he's released.
They're not dead, either.
I found out his connection with Sona! After watching his cinematic I went to Sona's page and there's a cinematic of her with smoke coming out of her mouth like the woman in the trailer and you can hear a shot in the background too! So I guess the man beinh shot is probably Sona's father killed by Jhin, since they're both from Ionia!
Sona is another countrymen from Ionia, who is an artist. He resents her for taking the spotlight of his "artistic" work. He resents Zed for killing Shens father, the man who imprisoned him before, since he was the one who wanted to kill that man himself. He resents Shen for being part of his capture and imprisonment.
Garen and Vi, no clue as of yet (if there is any lore relations behind those two).
They all weren't alike to him but in a few ways. They were all artists. They called Jhin Deadeye. And they all were good in LoL. They all refused into going into Jhin's group to all make their kind of "art". Jinx accepted it because she always wanted a friend that was also a maniac.(opinion) He killed Zed because he was friends with Shen and Zed killed Shen's father. Shen's father trained Shen and Zed. But Zed automatically killed Shen's father when he heard it was Shen's father. Jhin killed Sona in a speical way, in the neck, because she never knew how to talk and her art was music. Jhin killed Vi because her lore says she was once bad. When Jhin forced Vi into being bad again, she refused. Jhin killed Garen because as I said, he was very VERY OP and he used large chest armor. Jhin forced Garen into going into another place because Jhin completly HATED Demacia and Jarvan IV so he killed Garen.
Idk but he has no quotes with Vi and only quotes with Zed, Sona and Garen (out of the ones in the teaser) he also has quotes with Shen, Jinx and Jayce.
I think it was all in his imagination. He was visualizing their deaths in their mind, to plan them carefully to fit his artistic tastes.
From what we know so far he is an artist whose gun is his brush, the targets his paint, and the league as a canvas.
It feels like he shot , , because they were also artists just in a different way.
sona has the "art" of music
Garen has the "art" of war being leader of the Vanguard
vi has the "art of fighting which is an art of its own kind
Zed has the"art" of shadows/darkness
then again this is just my opinion.
Its possible that they are simply on Jhins list of people he should(or wants) to kill and these teasers are how he imagines their deaths.