@Riot, have you ever considered promotional comics?

I don't want to start a LoL vs. DOTA debate, but they have repeatedly released comics when they release new skins, weapons, armor, and heroes. I'm not expecting you guys to do so with lore. At times I actually appreciate the videos, but things like skin teams, such as those Debonair, Safe Crackers, and the card theme, could make for an interesting comic to promote the skin lines.