do you remember when events were really events
Now Riot definition for event is just buy a pass, get those 3-4 missions that literally ask you nothing more than farming minions and get turrets, sometimes they force you to play a tank or support for healings and of course, at least 4 thematic skins and some time a reused map skin.
In my days tho events were really events, like poro king map on christmas, or just fking urf and ofa, and I would be able to unlock icons and rewards without speding 10$ every time some event is launched.
player to have brains, so if the players decide not to play then they're just wasting time since they will be dragged to the end rather they like it or not. Serves them right for trying to force mission in Pub games.