The reason you keep hearing that is because a few years ago she was used in professional play by ROX Tigers to counter a very specific problem. Today people in low ELO still try to stuff her into the support category even though she doesn't quite fit.
At the time Zyra was extremely oppressive. No traditional support could contend with how easily she could zone with her plants. MF scaled with ability power, and more importantly she could poke through Zyra's plants while procing Spellthief's Edge. She was also picked with Ashe, who brought utility to the lane and they would combine ultimates for team fights.
MF support isn't something that can work against every lane. For example playing MF support against enchanters will result in an easy win for the enemy bot.
Ashe was their last true attempt at an marksman support, but that also never quite worked outside of specific situations.
People in low ELO don't understand that off-meta has to have a purpose either to counter something or because champions have insane synergy with one another (duo mages bot is now a thing, Garen and Yuumi were a thing for a bit, etc.). Meta stands for most effective tactics available, and if you play something subpar into that, then you're likely to lose. This is a strategy game.
Senna is an upcoming champion release that seeks to finally create a true "support ADC," which again has sparked popularity in previous examples like MF and Ashe.