I do it usually after my first 2 or 3 big ticket items, around the time I get my enchantment I get on my boots.
Reason being, at around that time of the game, I want to place wards like mad, as I usually try to have alot of wards out. However, I'm usually past the farming stage, so that little bit of investment for the additional vision without having to B every 2-3 minutes is VERY nice. Especially around drag/baron.
Also, if you aren't placing more than 6 wards, you are doing something wrong. I don't care who you are, if the game lasts longer than 20 minutes, you should feel bad for not placing that many wards.
As far as the pink upgrade, I get it when I need a pink in teamfights. Usually against champs like twitch or akali, but also against champs like Eve.