Runes are supposed to be "personalized for every champ" yet we cannot have unlimited free pages

I can get how previously you had to pay for rune pages. They could be generalized enough that you could get by with a 3-4 pages for a vast variety of champions. Mastery pages were unlimited because they got more specific to each champion. So now, the new runes are supposed to be a way for you to personalize how you play each and every champ, yet we still have to buy rune pages. It just seems stupid imo. I guess you could argue that you can change rune pages in champ select, but I'm not the quickest at doing that and cannot choose within the time limit. I'm lucky that I have 7 rune pages free right now and that I'm rolling in BE to buy more if I need to, but my friend who plays all roles equally is having a hard time with just 2 pages. Runes are already free, might as well make the pages free too to help players who play a lot of different champions out more. It's not like riot's main $$ comes from people buying pages. Maybe even include them in crafting .

Idk just my thoughts on the matter.