LoL devs don't seem to understand why Aatrox sucks

It's not damage values, it's the fact that most lane opponents can simply disengage during the short duration of his full bloodwell, then return to kill Aatrox who is then a worthless weakling with 0% bloodwell

options:

1. change timing mechanics of passive to make it suck less
2. apply small damage over time component to E to make it's use, preservation, and aim against a distanced opponent, a skillful means of re-applying passive duration during trade.
3. allow maintenance of full bloodwell through attacking minions