Buying elixers "strategically"
So, riot said they wanted to introduce strategic choice in the elixers, but if you look at them, they're really just custom-tuned to specific roles.
We've got an ADC elixer (elixer of wrath). We've got a mage elixer (elixer of sorcery). We've got an initiation tank elixer (elixer of iron). The only elixer that is not specifically tuned for a role is the elixer of ruin, which can be somewhat effective on almost anyone, but is particularly effective for split pushers. Why is my "strategic choice" to pick up the predetermined item for my role or to pick up a split push item? Why isn't there an elixer that grants movespeed (or even situational movespeed)? Why isn't there an elixer that grants CDR? If I'm an ADC, I should have the choice between picking up an elixer for kiting and an elixer for damage. If I have utility in my kit, I should have the choice between taking my prescribed item (either elixer or iron or elixer of sorcery, generally) and something that will boost that utility.
We need more elixers like elixer of ruin, which can be used by more than one role effectively, and offer an actual choice besides asking "do I have 400 gold to spend on a non-permanent ball of stats?"