"But this is just normals.."
I hate that reason for anything. I was recently in a match where my adc (Graves) had 3 doran's blade and always went into the lane too aggressively allowing himself to get killed (he was unskilled from what I could tell) and always ventured off into the enemy jungle, getting the buffs only to die to the enemy team and giving them those buffs.
So, this is what happened: Me: Report Graves please, he's off killing jungle camps while his team is in a team fight dying Enemy Sivir: So? Me: So.. he hasn't contributed all match.. he does what he pleases (was really hard not to make a Mundo joke) Enemy Sivir: I would report him if this was ranked but it's just normals
THAT IS THE PROBLEM. All too often I encounter these type of people who think it's ok to do whatever you want or to not report because "it's just normals".
Let me ask you this: Do you want people to go from practicing in AI matches then jump right into ranked on YOUR team? Normals (classic, TB, whatever, anything not ranked obviously) is a true practice lesson. People go into normals to get ready for ranked and fight actual players, that's a good thing. I don't want someone who has practiced jungling for 50+ games in AI then all of the sudden goes into ranked and says "Guys I'm a good jungler" with NO prior pvp experience.
So please, if you are one of those people who say "It's just normals.." stop.. you should take normals as seriously as ranked (without the rage and negative attitude).
TL;DR- Normals is a practice ground for preparing you to get ready for ranked, so please do not think that because it isn't ranked you shouldn't report people for the right reason. This type of stuff gets carried over into ranked, if no one reports them in normals then they will think they don't need any improvements.
Remember, just because it isn't ranked doesn't mean ranked players aren't playing normals, so why take it any less seriously
. I wasn't liking the full AP or AD bruiser builds. So I thought about it, and I decided to try something totally off the wall: What if I just built Eve full crit? Why not; this is something I'd usually do to blow off steam when I was having a bad day with mages anyway (they never expect the banana after all.) This isn't something I'd dream of doing in ranked, so I started theory crafting in normals.