[Suggestion] Emphasized Chat Objectives

I had an idea that I have been thinking about for a while now; Can we be allowed to customize the color of certain messages when they appear in chat? I feel like this will really help clear up a lot in chat. Chat as it stands is very messy and full of "X Champion purchased X Item" or "X pinged X". I believe that by allowing customization of chat messages, we can optimize the communication in game. One possible usage of this could be to change the color of pings in chat to a dark red, to make them more noticeable. As it is, pings are the same color as item buys or whatever other messages constantly spam my chat, and I find it very annoying to dig through 5 lines of teammates, all chat, and random buy messages (which don't seem very useful at all) just in order to see that a champion pinged MIA. Sometimes, the sound of a ping by itself is not enough to know when something goes MIA, especially if you are in the heat of a battle in bot lane or focusing on csing. Now is the perfect time to introduce such a change as well, since Riot is already taking steps to improve the UI to make it clearer. Why not clean up the chat at the same time?