Server Move Communication & Unintended Consequences

To start, I am from Portland, OR.

I love my city, I loved my ping, and I love playing LoL. However, going over the spread out posts on the boards - there is clearly a gap that has been created due to the server move between me and my fellow players.

The EXPECTATION was that pings would rise for the west coast, Alaska, Hawaii, and Western/Central Canada when the move was made.

Here is the problem and why I think the server road map and planning eludes the real issue. By simply shifting the servers to a more "central" location, pings average out, and the farthest outliers get the shaft.

By making this move, east coasters are happy, and west coasters - including LCS participants are upset (mildly). Now, the community has started this petty east coast vs west coast crap. Your community of players is now fighting with itself MORE SO than just over some stupid game mechanic, skin, or balanced/unbalance champion or item.

Then, you have your outlier states such as Alaska and Hawaii left with no answers, no resolution. Players have been recommending an NA East and NA West. With the amount of money, playerbase numbers, and infrastructure LoL has going for it at this point, I have some simple questions.

1.) Are there plans to resolve the issue of a single centralized server location? What if a catastrophic event occurs in Chicago - how would that affect servers? (Much like the possibility of an Earthquake in Portland)

2.) Will Riot monitor its subscription numbers, ping data etc. and provide a MEANINGFUL analysis that can be communicated to frustrated players?

3.) Are there plans for future server expansion?

4.) Players have suggested an NA East and NA West, what is the likelihood of that coming to fruition?

5.) From a business perspective is this a WIN or LOSE for Riot? Obviously there are more people that live on the eastern seaboard but is it worth it? Could there have been a better option?

6.) What would you have done differently, if anything?

7.) Lastly - An IP weekend comes off as a total BRIBE to stress test the servers and make upset players feel like its worth it. From an ethical perspective, I disagree with using that as an incentive to motivate players. That carrot and stick crap is old and overused.

I wanted to throw in a poll to be representative of players on East vs. West coast areas just as a sampling. The boards in no way would be representative of subscriber numbers - but it would be nice to see which locations are the most demanding.

TLDR; West coast of NA gets the shaft, questions that should be answered, IP weekend is a bribe to make players feel better, vote in the poll.

Thanks!