Because it's exciting. Besides, a good diver does have that escape. LeBlanc and Sejuani, for example, are two of the best divers in the game and they have a way to get in as well as a way to reliably get out when things go wrong. It's all about how you play them.
Jarvan's best tactic for teamfights is to ult the carry, rip them apart, then banner out.
Pantheon with
and
can easily setup carries for a fall and then bail out before it gets too hot. He can repeat this as often as he pleases through the course of a teamfight.
Diana, with 45% CDR, can pretty reliably get in and out as well. Q, ult, shield, passive, E if need be to buy a second, Q on a minion, jungle camp or wary enemy champ, R. Hers is a little trickier because it requires timing and skillshots, but she can reliably get out after she dives.
In short: https://boards.na.leagueoflegends.com/en/c/gameplay-balance/p5q9Vsln-dont-go-ham-go-kakuni