Just ideas from a League Vet

Hey guys, recently I emailed Rito on some ideas on a couple of improvement ideas for the game. And in typical fashion (lol not to sound like I'm pissed about it, I'm not) they sent an automatic response saying HEY, DO THIS ON THE BOARDS MAN! So I'm just gonna copy pasta my thoughts and see not only what Rito thinks but also what the community thinks about the ideas! Here it is...

Greetings, My name is Chris, known on your game (League of Legends) as HonorSpark. I have been a big fan of League of Legends for a long time now, and have been trying to get a lot better since I started back at the beginning of Season 2. Throughout the years I have been through the many changes and have seen the game mature into the very competitive and fun game it is today. But I digress... I'm emailing you today because even though I love the game, there are things I have noticed within the last year or two that I am, unfortunately, unhappy with. These things are very easy fixes that can give you guys not only increased sales and a bigger player base, but will also make the small time ("casual") player happy to play:

1. Bring back the Lore. It's something very simple and easy to do. Hell, you created this huge world with vast countries and interesting history. I miss hearing about the Noxian invasion of Ionia, and the reason why each person joined the League of Legends. Now, we are getting maybe 3-4 sentences of whatever written that basically tells us nothing about the character. Hell, you even removed the page and a half of lore from Poppy in her rework!
2. Don't focus solely on the Pro scene. This game used to be all about the normal joes who came home from work and wanted to relax. It didn't really get too popular until season 2, after there was a world championship! This is where the biggest problem lies, and that's because the game is becoming geared to just making the LCS popular so you can make more money. Now I understand that you are a company and as such you need to make money, but you have almost completely abandoned the normal player base (which is 99.7% of your community, the biggest division in ranked being Silver which tells you this) and are making changes to the game to give the Pro games more interesting. It used to be the other way around, and it can be put back on track.
3. Introducing a recording program. It's extremely important you do this, because other than hearsay and people telling others about the game, the biggest way that you get more players to join is through YouTube, where commentators make content of your game to show everyone. You already have the basis for it, the spectate system, and now you should have a way to record it. This will also allow you to have a new outlet for advertising the game, using the players for free advertising by them posting or linking their own gameplay on their social media accounts.

I hope that at least someone reads and considers the ideas written and I hope that you guys see what a help said ideas can be. I realize that I'm just some other player, and a Bronze ranked one at that, but I hope you guys take it seriously.

Regards, Chris