Just like phreak recommends in the video MrBuffington posted, it's a good idea to have 2 basic rune pages at the start. They'll cost some 15k IP in total.
AD page: AS quints, flat AD marks, flat armor seals, flat mr glyphs
AP page: flat AP quints, magic pen marks, flat armor seals, flat mr glyphs
The flat armor and flat mr are the safest to buy because you'll need them in a lot of matchups. MR can be needed in every lane but especially against leblanc in midlane and poke supports in botlane. Armor is essential for jungling, playing adc and in most toplane matchups. The choice for AS quints in the ad page is because it's better on junglers and toplane carries and because it also offers the most dps value throughout the gamef or adc's.