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having a bad UI isn't exactly enticing way to produce skill and in the other games champs that you own are highlighted in the shop its actually just a net positive no matter how you look at it.
You may be right, but until they change it, it is.
A feature of many games is pattern recognition speed.
At the moment, it's probably a big factor in gameplay.
There's a lot of little things that would make this game more clear, that haven't been implemented and some of them are so obvious that I'm starting to think that it's intentional.
We don't have a TAB overview, which is a fairly obvious feature that has been requested repeatedly. At the moment, keeping track of this information is player responsibility and therefore a kind of skill. If they haven't fixed it yet, then this may be intentional.