Black Market URF

So in the recent Ask Riot post, Riot stated interest in a healthier URF. With that being said, instead of limiting what champions can play, why not ADD itemization tailored to URF and help level the playing field? Maybe an item with some kind of small grounding effect? What about an item that replaces one of your basic skills that you think is crappy and changes according to what you replaced? How bout an item that creates a field that weakens skill shots (both enemy and ally) that pass through it so you can survive landing phase? Okay maybe my item ideas aren't very good, HOWEVER I still feel that Bilgewatering URF up is WAY better than plain old watering it down.

Thoughts?