Rebranding "Nerf" to "Balanced"

I feel like the term nerf should be rebranded to balanced. Nerf implies that you are targeting a single entity to make it weaker. Balanced (for me) implies that you leveling the playing field for all champions. I also think by doing so will help prevent to harsh of cut backs on champions being "balanced" and allow a healthy dialog about what needs to be tweaked on them.