Thanks for all of your consideration - it's always great to see feedback and perspective on any project. Now that I've removed the link to the survey, I feel comfortable addressing a few things:
Values Chart:
The statements are generalized and no mention of League of Legends was in this section. Additionally, in my initial post I stated that this is "a survey that takes a look at social attitudes of summoners." It does not mention anything about teamwork or attitude towards gaming.
HOWEVER, you're totally right. It would have been helpful for me to make that more clear in my initial post. It would not have been appropriate in the survey itself, though, because this is a survey designed for anyone to take - not just those who play League of Legends.
Word Choice:
The questions are drawn from that academic paper "Horizontal and vertical dimensions of individualism and collectivism: a theoretical and measurement refinement," which has been cited hundreds of times since its publication in 1995. The word arousal actually merely means "strong reaction" - despite what associations people have. In order to keep the meaning of our credible scale, we kept the word the same.
Formatting:
The switch is not an issue. It is to reduce bias. There is a phenomenon that occurs when people take likert scale surveys, such as this one, in which people grow accustomed to merely clicking through each statement. Because of this, they consider the statement less. In order to increase cognitive processing, the direction was switched. Just keeping you on your toes!
Other:
Redundancy is the best way to ensure that you're measuring the exact thing that you want to be measuring: everyone is different, so different statements can mean different things. Or one statement may be difficult for someone to interpret. Introducing the same concept in various ways helps to capture what it is you're looking to understand.
Also, if you said that you are level 30 in League of Legends, the next question is a drop down asking your League. One of the options is "I do not play ranked."
I've taken a number of courses in which polling best practices and malpractices have been studied, but I am certainly new to the field. Thanks again for taking the survey and offering up suggestions/comments!