Literally every player I see has a gold banner now?

After the awards were dolled out i've noticed how many people came out with gold banners... Literally EVERY loading screen everybody's name is wrapped in gold... did a lot of people advance to gold this season? Or am I just at the MMR where those will be the only players I see. Generally there are bout three gold and two plats per game with the occasional diamond. I'm just really surprised at home many achieved gold this season; guess i'm not special