Friend just hit Gold promos

he tried so hard and got so far but in the end it didn't even matter

If he queued up before the deadline then his match will count.

http://boards.na.leagueoflegends.com/en/c/gameplay-balance/6pbIXEEx-tldr-will-i-get-ranked-rewards

Edit: Nevermind, you said he hit his promos, not got promoted off it.