Hello. This seems to be a funny and interesting game, but the price should be adapted from country to country. I understand that in USA where people get USD$1000 or so per month, $70 is not much, but in countries like mine (Portugal) where minimum wage is a bit over 500€ (that's close to $550), 64€ + other expenses gets a little to high to pay for a game, that might even get more stuff in the future to add to it.
For the price it is actually really good quality. Similar games usually go for $90 to $100 range. It might be expensive in your country, but they designed the game for US and EU (and Chinese eventually due to the language it supports) markets.
EDIT: Actually, after looking at all the components in multiple reviews I'd say a game like this would easily break $100 normally. The miniatures are pre-painted and/or pre-washed. They also have a huge mini, some metal tokens, and a sand timer. It would probably be like $120 at retail.
$70 is standard price for board games of this caliber. Even Settlers of Cattan sat at about $50-60 when it first launched, and other board games with fully realized miniature armies sit around the $70 mark. It's by no means cheap for NA users, considering our minimum wage puts most people at around $600 a month if they can manage to work 35+ hours a week in a part time job.
I've seen lots of comments on board game reviews where people complain the the game is actually TOO CHEAP. Yup, you heard right. 75$ for a game of that caliber is really not that much. It would easily go over 100$ if it went through retailers.
