Need some context on Kog's revert and path going forward

Back with the marksman update you did something different with kog. While interesting, it leads me to assume you felt he could use the change. That is to say, maybe you believed he needed it to add some flair or power to the otherwise low picked adc champ.

As of the next patch, and with the PBE updates kog is going back to "exactly" the same way he was before. (only except his ult is still worthless outside of executing people who ran from you, which, fine. not even worried)

But what this DOES leave me is a feeling of "what's the point?" Is this revert going to be used as a foundation to give him different changes in the future? Is he perhaps going to get a passive that doesn't punish him for not dying? (In the sense that, if he has a perfect game of no deaths, he effectively has no passive outside of Q, which was really only but in place to counterbalance the attack speed per level nerfs)

All of his abilities "still" scale with exclusively ability power, (exception being ult, again, largely pointless unless character is almost dead and even then base alone is strong enough) And it still puts him in an odd situation. Wit's end still seems like a good idea since his W is magic damage, Rageblade seems less strong now since his AS potential is weakened, but still might be an idea.

Honestly it seems that an critical based build using AS and I.E. Is really still not that effective of an idea considering that he has no AD buff outside of the range increase from W, and the AS from Q which doesn't show itself mostly until late/mid game.

Furthermore, none of this addresses his pathetically weak early game in any fashion. Where a lot of ADC get power spikes from their skills relatively early, his base 500 attack range, and his W only scaling it's range with level makes it difficult for him to farm and not be excessively bullied in lane from poke supports or any ADC with an attack range of 550+

Currently, his weakest time is within his early, and I get that. But it is likely perhaps "the" weakest early game, with the promise his on hit build would catch him up once the match went late game. Finishing his core made him feel strong despite his weak early.

I fear now though, more lanes are going to force him to farm with his W so he can remain a safe distance away, and it just over all feels bad.