I've been experimenting with Kindred and have questions

I've been playing her bot lane (I don't care if people think it's not as good, it's fun and just normals). If I start to get really comfortable with it I may bring it into ranked though.

I've been messing around with builds and masteries though. From my understanding, Kindred W does not apply fervor. But I tried deathfire touch a few games and it does get applied. And I'm fairly certain as a single target ability too. Now I'm going to have to play a lot more games to get a feel of which I like more, but I think I'm liking the deathfire touch. I want to know if anyone else has tried this before and how they feel.

Secondly, I don't know what I like most building on her. I've been bouncing between essence reaver and botrk first and different second items. Been doing a combination of those two with rapidfire, ghostblade, and pd. Haven't gotten around to trying static stick yet. I'm thinking it's just game by game, no solid build on her. Kind of like on vayne how you go botrk when you need that active/dps and ie when you want the burst.

Do you guys have any suggestions (yes lol jungle her hyuckhyuck)?