AURF can be more potential then Riot thinks, I think leave it up full time gamemode!
(Ignore lay out and grammar please and inconsistency of sentences and run on) Taking a look with marketing strategy I think AURF would be good to leave up in aspect of making money and bring players in, I under stand they don't want to take away from the main concept of the game but if that is the case ARAM wouldn't be a thing and old dominion that was terrible laid out map style to cheese the game other then the fix kind of helped but regardless there is so much more potential, going back to aram I understand you leave that up because its different doesn't take away from the game because it's just one game mode been around since day one pretty much but yet there is thousands account just to play aram alone so if they are afraid of players leaving the Normal games and Rank, just to play ARAM then would be gone long time ago, regardless I think these game modes are good to de-tilt and have more variety, in just lets say if you want to relax and step away from normals and rank that these are good arcade game modes to go to just so you can refresh your mind for the next match lets say, but in all I defiantly think if the did leave AURF up add more missions that revolve around the game along side aram and Normals, so that you can push your players to keep playing and be rewarded with little BE or what ever they think is reasonable that wont let the player rush the game to get all the champs and skin or game breaking they should add more missions though because once they are all done you have nothing to work towards and I think a lot players have that mind set of like to completing things and progression, but I think it will bring more players and get money to the plate to add more additions and skins and updates to the game and keep the player rating high, they just need to add little things that you can buy that cool additions like they done, when you kill a player get a cool effect or and Icon to give you a cool poro, they should add more, more variety more players willing to buy because then add uniqueness to the player then having every player have the same items in the same game, but allowing them to switch it up time to time to make them look flashy on the field more less, like the emotes allow us to switch them out time to time and having variety, so keep AURF up but add more additions to the shop to make the gamemode look more stylish add more quest to ARAM NORMS RANK AND URF, so keeps your players occupied to keep playing and being reward for completing tasks and so on.