It's not, just highly useful.
In a duo lane, you get the full effect of it when you use it fairly often. It's also easier to use than Barrier since an early use is less punished.
If you took
Exhaust: Fine early game and laning, but as an AD carry you're unlikely to be in position to exhaust key carries since you shouldn't be frontlining. Only the melee carries are likely to be near you to exhaust.
Ignite: Good for early kill/snowballing but if you get collapsed upon by 4 (typical bot lane experience) a defensive summoner will do far more work than Ignite. Also weak for full team fighting.
Barrier: Acceptable if you're laning phase is of little concern, such as a hard farm off lane, when you're against a burstier enemy team. Doesn't happen too often, fairly good for mid lane defensive.
Cleanse: Enemy team is full of back-line hard CC and you need to get out of it. Particularly good against TF, Ashe, Leona, Lissandra, Elise in the mid/late game. Typically you lose early lane or can't do any aggressive plays without dying horribly until you have items.