About the leveling reward system

I saw the leveling reward system and I love it. It makes the new players get rewards and champions quickly and gives them a head-start. But the problem is lvl 30 don't get any rewards. Also the bundles are great but what newbie is going to buy bundles when lvl 10? Some of them don't even know what RP is. I personally am lvl 30, and don't even think about paying money for some game that I play. I have NEVER bought something in a game that requires real money. Yes I know they are only 100 - 300 RP, but what noob is going to pay that, he will probably pay real money, and after a month, the game isn't even in his computer. Yes, Riot needs money to make the game better and playable.

And now back to the good sides. Great for having a smurf account, that you can level up to 15 in just 1-2 days. Bundles gives a head-start to those who already played LoL or any other MOBA game. It also gives you mystery champion, skin and icon shards, IP, skins, champions and more. If only they gave the rewards to players that are already leveled up.

Personally, I like the reward system and I didn't expect it. It is great for new players and smurf accounts.