@Riot , Sated Devouer on jax / Diana , is it a bug or intended?
if you play
with 
Jax R will proc like the following order
1 , 2(
proc) , 3(R proc) , 1 (
proc ) , 2 (R proc) , 1 (
proc ) , 2 (R proc) , and loop
FYI , Jax R Passive: Jax deals additional magic damage on every THIRD basic attack.
so the only explanation to this case is like this IMO
1st basic attack > 2nd basic with 
(which count as third basic attack in some other cases like
W
W
R
passive and many other case )
but the phantom hit DOESN'T proc jax R , but it DOES proc many other things which works similar to jax R (Example : 
not tried on
yet but i think it will works like this same .
So the question is, is it intended that phantom hit doesn't proc specified on hit effects , or it is a bug?.
And,
Phoenix DOES proc on SECOND hit with
(starting at 17:40 , there is a clear-er look of how it works on udyr)
https://www.youtube.com/watch?v=G7G0VdQwUQ0 (credits to Trick2G)
Phantom Hit , according to my observation , it count as the third basic attack right after second one,
Phantom hit DOES count as third basic attack, but wont proc some on hit effects which CHANGES CHAMPION'S ATTACK MOTION .
Please riot, tell me its not intended and it should proc on second basic attack
An AP jax player , which build
and one shooting any squishes
sorry for bad potatos .