Hey Riot, why is support such a bad role?

How many times have you been told that support is the worst role to play in the game? You obviously have people that enjoy it in it's current state, but you can't deny the fact that the majority of your player base hates it. Playing it is boring, you don't feel as useful as playing a damage champion, why do you think we see Brand, Zyra, Malzahar, Vel'koz etc. so often played as support when they were made to be mid laners? Because at least they are fun to play. Honestly the only reason people play it is because the game is shaped around having a support, but why force your players to play a boring part of the game? Is your goal not to make the gaming experience enjoyable for all? You've even gone ahead and implemented the auto-fill system because no one wants to play support and so queue times would be long without it, you are clearly aware of the problem so why are you not fixing it?