Jordan and Kanye can literally just slap their names on things and it can be worth over $1000. With how much all those rich Chinese and Korean kids spend their money I'm surprised no one's jumped on milking those famous Korean and Chinese esports names yet. The only thing I see those rich asian exchange students at my school do is play and watch LoL or Starcraft and waste money.
Actually I think BrTT from Pain gaming started his own brand after becoming a famous league player.
Probably partly due to the fact that esports is still fairly new to many. Jordan is undoubtedly a huge name that everyone knows because Basketball has become well known as a sport. Faker is a star in the League community, but if you mentioned Faker to someone outside of the League community, the response would probably be "Who's that?" I'm sure that he's probably selling things in Korea that we don't know about, but even if he isn't it could just simply be that it's never crossed his mind.
NBA partners, what is their slogan its that ( Play 60) I can see it now ( Play 60...... ON A COMPUTER ALL DAY BABY ! )
On a real note most of the Sport Companies, Ads, Markets, and other big names Partners don't know what computer games have to do with anything that involves a "Sport" So the already well know sports Companies and other brands( Nike-Sprite-Footlocker- etc will also not form with the Esports scene if the NBA-NHL-NFL and other major sport scenes won't as the ADS will lose their milk and butter money from those already established companies.
Its only been 4-5 years professionally for the LOL E-Sports scene so just give it time. Alot of people this is just another faze, that will go away.
The ads and companies that I do see forming with the LOL scene somewhere down the future ( HOPEFULLY ) Maybe ( SOUR PATCH KIDS) ( NETFLIX) ( COCA-COLA) Sour patch kids can show the league players before and after good-bad things i don't know. Netflix can show the regions and the seasons of the leagues Coca-Cola can show pictures of the players and their names, instead of showing randoms names.
Just my thoughts Have a Good One !
