Idea to boost esports views: critical view!
The current missions to watch esports videos are okay, but kind of bland (watch a game, watch 12 games, etc.), and the incentive from payout drops to zero once you finish the missions, even though there might be more content available. What if you could get basic rewards for ordinary views, but your account has a chance to "critically view" a video (no practical difference, just a special kind of credit) for special rewards? Riot could even sell "items" to increase your "crit chance" for anywhere from a handful of games to a whole season, to help you increase your likelihood of finishing the fancy bonus missions in time and not having to rewatch as many VODs.
This would boost esports viewership and engagement in addition to providing secondary sales on the new merchandise, demonstrating a clear uptick in esports interest!
[garen-swing]