Because people revert to their comfort picks
Very few people, (including professional NA players) can play Zed as well as Dade, Faker or Apdo so off the bat they're at a disadvantage when it comes to usefulness
A less consistent, less-amazing Zed is unsurprisingly not a huge issue to deal with most of the time.
The only thing I'm thinking of is something that never happens- A Zed builds IE-youmus or IE-SOTD, gets his late game and obliterates targets. That never happens though, most people don't go that IE/youmus or IE-SOTD, (from what I've watched in games and professional games) probably because of the ramp up time required for it. With a IE-SOTD or IE-youmus build, Zed has a lot of damage late game, and with a SOTD he'll be almost always guaranteed to kill an ADC whether they have QSS or not, but Zed still doesn't have the best team fight, even if he does have one of the highest damage most expensive builds available.