Uncharted Realms for League

Everyone know that League is in a tough spot when it comes to cohesive lore, and when they do touch up on it, it's either really cool and involves the players(Burning Tides), or rarely gets any attention, and people don't read it(Shadow and Fortune). I think that a good way to communicate the lore would be to handle it the way that MTG does. Weekly stories about characters that are done by either employees or freelance writers. If the players read the story and do something, like playing a certain champion, they get something special for that story, say an icon or emote. Make it monthly, see if I care. I'd just like to see this happen.