DJ Sona is a global buff
The reasoning behind this is because having control over the in game music allows you to set the mood. So, if everyone is listening in you can create large amount of team synergy though this skin's songs. even if, only 1 or 2 others are using your skin's share music feature it is similar to, but not quite a potent as, having them in skype or curse voice. Using Kinetic puts the team in a energetic mood allowing for them to get into the game and get moving. when their is to be a team fight Concussive puts them on edge readying them for what's to come. Ethereal will calm down the team after team fights keeping them from overextending and being caught out. Switch back to Kinetic to keep them from getting too relaxed when the games starts to pick up, again. This tends to improve the team's effectiveness within the games as a whole, using this skin.