League of Legends Store Beta

RiotRedBeard··30 votes·114,259 views

Hey Everyone,

As I'm sure you've heard by now, we are finally live with our merch beta store ( http://merch.riotgames.com ) , awww yeah!

We wanted to create a central hub for feedback on the store, and I'll be here, along with Bradmore and Tocelote to respond to feedback you have throughout the day.

EDIT - Working on performance issues atm, sorry all.

D

393 Comments

CBT Wizard17 votes

Big suggestion on the figures/statues: Please include what they are made out of in the item description. $70.00 US for that Thresh statue is a bit much for something that appears to be the same quality as $25-$30.00 NECA/DC Direct statues. For merchandise like that materials can make all the difference in determining value. Don't be vague like "these aren't your average materials we are using", the people that are going to buy statues/toys of your characters know what they are getting into and want to know what they are made out of before purchasing.

RiotBradmore11 votes

The Thresh statue is made of PVC and ABS plastic and we worked with our manufacturing partner to push to introduce more detail and texture via investments in tooling (e.g, to create the leathery scaling on Thresh's legs) and paint operations to accurately capture the iridescence of his coat. Hope that helps!

tidalCadence7 votes

Also, dimensions are important - how big is the Tibbers plush, for instance?

RiotBradmore6 votes

Tibbers in 16" tall. We'll get that on to the site. Thx!

THE 1008616 votes

Hello there :

I am a 3d printing Figures designer from Taiwan.

These are my 3d printing Figures:

http://imgur.com/ERaS3Ae

http://pic.pimg.tw/jyredlin/1409262516-2924308943.gif

http://imgur.com/d2HvZrS

http://imgur.com/pfAwTwF

http://imgur.com/PeAsRxm

You can see more in my blog

http://jyredlin.pixnet.net/blog

The Blizzard has interviewed me in May .

http://tw.battle.net/wow/zh/blog/14223387/

I am dreaming that one day my Figures

Can be Official Goods in the new physical merchandise store.

Please contact me :)

[email protected]

MrLittleThor9 votes

To the people complaining about the prices and amount of items keep in mind this is a BETA. Which means they won't have everything you ever wanted. Give them time to figure out price points and what products they will be adding over time.

That being said. I have a question in terms of the figures. Who came up with the designs for them?

RiotRedBeard8 votes

Thanks for the comment! I think when people get items in hand they will understand price points better, these aren't your average materials we are using, really wanted a focus and commitment on quality. That being said, Bradmore posted on reddit:

'We also understand the need to have multiple price points in the store across our categories and will be building out the assortment over time to reflect that goal. We’ll been adding items that are less expensive, as well as items that more expensive as we build out the store.'

As for the figure designs, all in-house with our artists working on League, which really lend to the authenticity of these. Think they turned out well, and new ones in the hopper continue to get better.

PaperMache731 votes

these aren't your average materials

Well you might want to make it clear in the products description exactly what they're made off and why it's higher quality. Otherwise it just looks like you're overpricing stuff.

FatedTitan26 votes

This sounds like Mellow Mushroom pricing scheme. "We know it looks like a regular pizza, but trust us. This cheese is of the utmost quality from a special area of Italy that no one else has. It's definitely worth being a bit more expensive." I give in and order the pizza. I take a bite and realize that the cheese tastes exactly the same as Pizza Hut, but I paid double the price.

I know you guys want to make money. You're a business. But the prices are radically ridiculous. It's like you're looking to gain a ton of capital quickly so you can expand the store into more things when it launches for real. Let's go through everything.

  1. Hoodies at $80 are too much. That's a $50 hoodie. Remember a few months ago how Riot lowered the prices on some skins that the community felt did not meet the standards set for their price points. Riot finally gave in and lowered them, stating that "though we feel the skins do meet the previous price points, they do not visually show it very well." In other words, even though Pink Taric may have been 975 quality, to the players comparing other 975 skins to it, it looked like a glorified recolor. So it was lowered. The hoodies may be made of some of the best material around, and I'm sure you put your heart into it. But I'm not paying for your heart. I'm paying for a hoodie. And that hoodie looks like it's worth $50. "We want it to last a long time though!" I'm sure you do. And I can go buy a $20 hoodie at Walmart that'll last me five years easy. What makes it worth $80? Saying you're using certain materials and it glows isn't something we can see visually in the picture and won't be that big of an attraction to those looking to purchase it. You're telling me there's a special kind of cheese in it, but it tastes the same as Pizza Hut. At the end of the day, it's still just a hoodie.

  2. Mini figurines costing $25 is funny. It's just as big as a coffee cup, it's not an in game model of the champion, and it looks cheap. Why would I buy this for $25 when I can buy something of (what looks like) better quality in a Skylander or Amiibo figure that is only $10-$15?

  3. T-shirts are debatable I suppose. I'd like to see them around $20 and accept it. $20 is a bit much for me, but I don't think $25 is extremely overpriced on these or anything.

  4. Plushes and hats are about $10 too much for each of their respective prices. I can go to Build a Bear and get a $15 bear and sow a buttonon it's eye if I want it that bad. And the hats are the worst offenders of overpriced in the store I'd say. I wanted a Teemo hat a few years ago, so I went to the old Riot store and looked for one. $40. I laughed at the thought of paying $40 for a Teemo hat. I then went to eBay and searched for Teemo hat and found one for $3 with free shipping. It was a no brainer. I say the same thing now. $20-$25 for one of these hats is too much, especially when I can go to eBay and get them for 90% cheaper than here. And before people say "it was a fake", it was completely legit. Had every single thing any other Teemo hat has.

  5. The Thresh statue is laughable. $80 for it? Come on now Riot. You know as well as I do that that is a $50 statue. You pay $15 for each of those statues from your manufacturer. I bought a Pulsefire Ezreal statue on eBay for $50 and felt it was a decent price. $80 is just bad. It's like you aren't even trying. And don't use the Mellow Mushroom argument on me here. You can claim to use the best processes and best looking materials, but to an outsider, it doesn't look worth $80 at all.

  6. Posters should be $10. Great posters, too much. I can take the pictures of those posters, go to a print store in town, and get them to print me one off for $5.

These are just my opinions obviously. And I know that there are enough people who play League who have big enough wallets that you'll probably sell out of all your products. But you alienate the vast portion of your fanbase with these price points. "When we launch, we're going to have many more price points." Yea, I believe you. But if these previews are an indication of what you feel is the price point of this quality product, I can only imagine the terrible quality I'd get for a $10 purchase.

I'm not trying to be rude or accuse you of price gouging here, but to an outsider, that's what it looks like. You may be the official store, but the people with the pockets deep enough to consistently purchase at this price will fall drastically and you'll be making no money quickly. When only 1-2% of your playerbase feels these are fair prices, you're in trouble.

And yes, I'm aware that this is a Beta. I'm just afraid that Beta will move forward quickly into Live and prices will stay super high. As my experience with Riot has been over the years, if it hits Beta, it'll take pitchforks and death threats to stop it from going Live. And even then, that's only if Riot has an affinity for that champion (no one at Riot liked old Trundle, but they all love Lee Sin). I want Riot to be successful as well, but this isn't the way to do it. We're paying $30 extra on some products here just for the name brand.

And this time next year, I'll be able to go to a third party seller and get these things for half of what they cost now.

Last thing then I'm done. Riot better hope those Thresh hoodies are as high quality as they want us to believe. Because the first one that isn't as high quality as they're building it up to be, Reddit is going to explode and it's going to be a PR nightmare.

Purodyuusaa8 votes

Copy/paste before my thread is inevitably buried in the swarm that comes with a red post.

Prices are about what I expected to see. For everyone that might complain about their hoodie prices, just search that phrase in Google. You'll see them go anywhere from $70-$130, so it's about normal. Shirts are priced at what I've seen at conventions and clothing stores.

Figures are meh honestly. I've paid less for better looking figmas. The Thresh statue is too detailed, which ended up making it look like a mess in my opinion. I think I would've liked it more if you went with a New Dawn kind of style for it with smoother geometry. Not a fan of the style for the chibis, but that's a personal opinion as well.

Posters are nice, if you like posters. Nothing we've never seen before though. Plushies look good too if you like plushies.

I might get a shirt or two for my Christmas shopping. Might also actually buy the mousepad just to have something nifty for my desk honestly.

7/10. Looking forward to seeing what they release in the future :)

RiotRedBeard4 votes

Thanks for the feedback. Trying our best, and learning as we go.

Crystal Castles8 votes

Just ordered my Thresh t-shirt! Super excited to get it.

I would have gotten the Jinx or Leona figurines as well, but I feel as though if I get Jinx, I need to have a Vi accompany it, or a Diana with a Leona. I figured I would hold out until I see what other figurines will be coming along.

Really hoping for a Sejuani Ashe Lissandra trio to sit on my desk. Rito plz.

GundayMonday4 votes

+1 for Seju figure!

Saevum7 votes

Wait till they start selling Katarina, Ahri, Sona, Caitlyn, etc. (any other female champion but Rek'Sai) on sized action collection figures...

OH NO ITS LU BU9 votes

I'd rather buy a Rek'Sai figure. <_<

Keevalroy7 votes

Ahri

As long as she doesn't look like the New Dawn version, I'd be interested in looking into it.

BakugoBestBoy6 votes

So what's your profit margin on the Thresh/Demacia Hoodie? Can't imagine those will be very fast movers at an 85$ price point O.o Unless I missed something where they're like rated for -30 degrees weather or something, lol. Why would anyone buy them is what I'm asking, what's your selling point. The designs aren't particularly detailed, is the material super high quality? If you don't have like a 20/80 cost/profit margin on these (like they cost 20$ to make and you make 65$) why did they cost so much to make?

Make me want one. The Demacia Hoodie is pretty bangin, but not anywhere near 85$ bangin if it's just a cotton/poly blend hoodie with an iron-on design.

RiotRedBeard9 votes

Those hoodies are very high quality. It's tough to tell from the pics, and we probably need to do better with the product descriptions, but per Bradmore: 'we invested in everything from the fabric quality and weight (350gsm French terry) to finishes like the custom zipper pull and premium commercial grade glow ink that is the best in the market for brightness and duration. We wanted these hoodies to not only look and feel great, but also last a long time.'

Looks like they are too pricey for a lot of people, so going to work on designing other hoodies that are less expensive.

FatedTitan4 votes

Pink Taric argument.

RiotRedBeard4 votes

Pink Taric would take my wallet. Pink Taric halloween costume plz

FatedTitan9 votes

I don't think you understand what I mean. Pink Taric used to be 975 RP even though fans thought it didn't meet the standards set by Riot for that price point. And when compared to other products at that price point, it didn't look like it met the standard either.

Riot responded by lowering the price point to 750, stating that even though they felt 975 was a fair point, they understood that to onlookers, they could not see the difference. $80 for a hoodie? I can buy an $80 hoodie from plenty of other outlets that I could wear in the Arctic and be perfectly warm. This looks like a light hoodie with a design on it. You can tell me all day that it's worth $80, but I see a $40-$50 hoodie. You can tell me all day you think Pink Taric is worth 975 RP. But I see a 750 RP skin.

RiotBradmore6 votes

The detailing on the Demacia Hoodie actually features gold metallic embroidery as opposed to an iron-on design. We'll clarify that on the site. Thanks for the feedback.

OH NO ITS LU BU5 votes

We crashed it already.

RiotRedBeard16 votes

Community OP

Moobeat5 votes

genuinely surprised me to see so many new things for beta . dat thresh statue

Jolan5 votes

Please consider slashing EU prices at least 20% because the 1:1 Dollar-Euro translation really gets on people's nerves. An 85$ Hoodie is already expensive. But that's less than 70 euro by today's currency exchange values. Asking 80 Euro for it is a 13% increase in price.

RiotHitstreak5 votes

Hey there, VAT is included in EU pricing while sales tax isn't included for NA prices. Prices across regions are very comparable.

youxiu5 votes

Where's the gnar merch :/

RiotHitstreak12 votes

We've only got 16/122 champions represented on the store at the moment - give us time!

Klax002saur4 votes

First off everything looks very high quality! So that's always awesome for an online shop.

Second, ALMOST everything is at a price that i expected an item of that type would be. For example, i expected plushies to be $20-$30, posters to be in the range of $10-$20, Figures to be $20-$40.

What i did NOT expect was a hoodie to be $60-$90. $50 is generally an average price so $60 wouldn't be a huge strech... but $85? Holy crap! What made them so expensive? Is the demacian symbol hand stitched?

MrLittleThor4 votes

Bradmore posted on Reddit saying this "May be tough to tell from pictures without these actually being in the wild, but using the Thresh hoodies as an example, we invested in everything from the fabric quality and weight (350gsm French terry) to finishes like the custom zipper pull and premium commercial grade glow ink that is the best in the market for brightness and duration. We wanted these hoodies to not only look and feel great, but also last a long time."

Edit: Also from what i've seen from Googling is that the kind of fabric they use for sweaters is 3-7 US Dollars per kilogram

Klax002saur4 votes

I'm wearing a hoody right now i've had for 5 years that was only $40. Quality is one thing, over quality is another. I don't think it needs to be $85 to be high quality. There is obviously a lot of details in it, the stitching of the demacian symbol on both breasts, the zipper design, and the lining around the zipper. But to constitute $35 more dollars? idk, i'm not the marketing team. I'm guessing their desired profit is probably the $35 above average price.

Anima umbra4 votes

Hello there! I'm kinda confused, because on the EU Shop Site there's no Rammus Poro, does this mean that's only exclusive for NA? And another question is: why are the prices in $ and € identical? I mean there has to be some difference because of the exchange rate of dollar and euro. So its kinda unfair that the stuff in EU is more expensive than in NA. Greets

RiotBradmore7 votes

Rammus poro for EU was held up in customs unfortunately. An allotment is coming for EU but it was not ready for the launch of beta.

Regarding EU and NA pricing-- the difference is driven by VAT and duties. EU prices include VAT and NA prices do not.

Yoella4 votes

I'm just curious, because a whole lot of other games that develop merch stores do this, will there be any champion/ward skins that are only available via a code you get from buying a specific item in the merch store?

Example: An in-game Pirate Gragas skin that you can only unlock via a code you receive when you buy the Gragas figurine in the merch store. Or a Thresh lantern ward skin that's only available via a code that comes with the merch statue?

Unethical Rager4 votes

You should sell Twisted Fate cards!!! TwistedFate It would be cool if you 3 separate decks of cards, one being his Gold Card, Red Card and Blue Card.

I AM DR DANK3 votes

@Riot

Going to point out the elephant in the room here, but not everyone who plays LoL shops at Baby Gap for their clothing. Will there ever be any sizes on clothing bigger than 2XL?

Yes, 2XL is big, but again, there are people who are bigger and wear 3XL or 4XL in this world. And that's a demographic who cannot buy Riot's clothing because they don't fit into the clothing.

RiotBradmore2 votes

In addition to building out our product assortment, we're evaluating size ranges as well. Thanks for the feedback as it helps to inform those types of decisions going forward.

Danasaur2 votes

Some women's XS would be nice as well. :)

Sonicfiend3 votes

Hey, I bought some stuff, really happy this is here, I have been looking for Merch since I went to PAX Prime and there was no store at the LCS regionals.

The prices are a bit high, BUT this stuff is so rare that they are still worth it. If the market gets flooded I am not sure they can hold these price points, but I am happy to pay this now, just to get stuff.

I am also looking forward to new stuff, I hope you will consider some community involvement with this, Sites like TeeFury let people submit designs it would be cool if this was THE PLACE for that kind of thing league related.

As a side, one of the Rioters at PAX had a super awesome Ziggs shirt that kinda looked like the rengar one you have, (couldn't find a good picture of it but he wore it to the design panel) As a Ziggs main, I would love that shirt. Any chance we will see it?

Thanks again for this store, I look forward to seeing MOAR!

RiotRedBeard4 votes

Really want to explore the crowd-sourced opportunities, it's something we have on our plate but nothing incoming anytime soon.

Black Star 12993 votes

We need a plushie for every single thing in the game. Oh gosh all those plushies are so cool and cute...

Klatn Yelox2 votes

Nexus plushies?

Store plushies?

What about plushies for the tree design?

I understand many things need a plushie, but "everything" is bad feedback. Riot can't do anything with "everything".

On the other hand, Tower, Nexus, and Shopkeeper plushies PLEEEEEEASE!!!!

SklounstDraxxer3 votes

Just got my thresh t shirt from the store! While I love the design, keep in mind these sizes run WAY small. I'm a 2xl kinda dude, bought 2xl, and it fits more like a small xl. And I've bought a TON of 2xl shirts in my time, never had one fit this small.

I look like a marshmallow in a condom.

It's a sexy look.

SeexydVanessa1 votes

Will you guys be adding more merch to the store?

RiotBradmore3 votes

Absolutely! We plan to add new products and new categories over time.

Snoozer Zzz1 votes

I remember on J!NX they had a Blitzcrank and Malzahar hoodie, Are you guys going to sell those in the merch store? I really wanted to buy one but they aren't available anymore. :C

RiotRedBeard4 votes

Sorry, those have been sunsetted. They weren't at the quality we needed for the site. Had a lot of complaints on them after some wear and tear.

SeexydVanessa1 votes

Hey guys! I was just wondering if there's a possibility, Slovenia will become one of the countries, items will be able to be shipped to, one day. Really love all the merch and I wanna order some!

RiotRiot seregrant3 votes

To quote Bradmore "We want to make merch available to as many countries as possible as soon as possible and are actively working to add more shipping destinations..."

Please be patient with us!

More from [ARCHIVED] Miscellaneous

More by RedBeard