Season 4 rune diversification might be rough on early levels
I've been reading, and i understand that you want to make using runes more of an individual thing as opposed to everyone just buying the meta set and using it for everything. The problem i see with wanting people to use different runes for each champion is this; runes are expensive. I'm level thirty and i play a lot in my free time, and i still have to try and decide if i want to get a new champion that i really want to play, or if i want to try and get better runes, and that's with only a basic AP and AD page, it would take me months to save up enough IP to buy enough to really diversify my rune pages. I do think making a unique rune page more attractive as an option is a good idea, but it will create a huge gap between players that have either played longer or just spend lot's of money on the game and those who are just starting out unless you make runes cheaper.